All posts by DanielSemper

Fox Sports – Kayo

Kayo is a project by Fox Sports. I was part of the main team in charge of the visual design, branding and identity for a new and revolutionary sports streaming service, Kayo Sports.

Collaborating closely with the Head of Design of Fox Sports. Creating app screens, advanced prototypes, micro interactions, assets and transitions to give life a digital game changer in the sports spectrum. Designed for every digital device, including mobiles, tablets, and Smart TVs.

New App for Guzman y Gomez: UI Lead Designer

Guzman y Gomez is an Australian licensed, casual-dining restaurant chain specialising in Tex-Mex dishes such as burritos, nachos, tacos, quesadillas and other speciality items. It is a franchised business with 67 stores in operation throughout Australia, as well as 3 in Singapore and 2 in Japan.

My position was ART DIRECTOR, UX / UI LEAD DESIGNER from March 2016 to November 2016.
Worked directly with the Project Manager and Chief Digital Officer. I created mood boards, wireframes, HQ screens and prototypes of their upcoming new mobile app. This application is meant to transmit their values, culture and a great user experience to create personalised meals from any of their restaurants.

Responsibilities were App Design, UX and UI. Sketching and wireframing new concepts. Designing a modern and engaging experience through all the application.

Home - not logged Login 2 More copy

App FastPay: UX/UI Lead Designer

December 2015, San Francisco.

FastPay is a contactless payment solution for physical retail stores and service providers.

I was part of the team of 4 from Sydney flown over to San Francisco for a Silicon Valley ‘Priceless’ experience and to compete in the World Finals of Masters of Code, by MasterCard. This was no ordinary hackathon, 12 teams, the regional finalists from their respective countries, were flown in to compete, build and present a demo/prototype for an application that makes use of MasterCard’s current and (secret ‘in beta’) APIs.

I was in charge of transforming storyboards and pencil wireframes into HQ final screens creating a great look and feel that ended among the finalists. All done in less than 36 hours.


Startup: Aglo

This is a new client that hired me as a consultant and UI designer for their project. They are based in Sydney and will innovate in a new way to find discounts in your local area in exchange of pictures from specific products on shelves.

Some screens of my approach to the project:

Nearby Contracts list Detail Contract View Map

Startup: ProjectX

2nd Hackathon project

I was part of the contest AngelHack Sydney 2015 by Angelhack. We have to build a new startup in 36 hours.

The idea: An application that connects sport enthusiasts to experienced coaches. Basically Uber for local coaches, personal trainers, where anyone can join to a class of yoga in a nearby park.

Designs made by me including a group of 4 logo proposals:
Software: Sketch 3


Logos iPhone 62x Login2x Trainee profile Trainer Profile2x

Hunter Valley – Website

UI Design for Hunter Valley, HWTA.
Designed by me while working at the Creative Agency: Edge (Sydney, Manly).

Integrated look and feel with shared asset management across all platforms.

The following designs demonstrate my ability to: Execute a new digital strategy that will push the refreshed brand position and differentiate the Hunter as the wine destination of choice for young food loving couples. Through smart new digital distribution of content, reach and drive preference and intention for the region significantly lifting visitor numbers. It brings digital engagement through a renewed integrated digital and social strategy.

Site designed to work beautifully on any sized device. Scalable and with content prioritise according to user context and need state.


Open a social post and get details such as location, description etc. Comment, share and add to itinerary.


: View favourite items on map in a more visual format. Each pin can be expanded to show social photography and more.


Usage of iBeacons for promotions and events discovery:

Integration with Instagram:


Meerkat was a mobile app that enabled users to broadcast live video streaming through their mobile device. Once signed up, Meerkat users had the option of connecting their Facebook and Twitter accounts, to stream directly to their followers as soon as they went live. The app was formerly available for both iOS and Android.

I was in charge of community engagement, content moderation, selection of featured streams, storm-braining, competitor analysis.

I proposed the featured re-design of the app showcasing vertical videos in the main section and a cleaner interface. See their original design on the left and my re-design proposal on the right:

LEFT: Original and RIGHT: Re-designed interface (proposal)


Meerkat was based in San Francisco with more than 2 million users.
When it was three-weeks old, it was selected as the best new app at South by Southwest (SXSW 2015).

Cointr – Startup

Hackathon project
Won first place in the contest Masters of Code by Master Card and Angelhack.

Related: Meet Cointr. The winners of Masters of Code: Sydney Date: 12/Feb/2015

Ten cities, nine countries, eight time zones.
I was part of the team of 4 that won the first place in Australia. I was the only designer in the team, so it was a great responsibility, performed flawlessly in the short amount of time with a great group dynamic, we got selected as the best startup/project among 15 teams and 76 developers.

The idea: The team got in the zone and created an app that can be described as a digital piggy bank that allows the user to save money by topping-up their coin change into their digital wallet in any MasterCard RePower enabled location.

Best UX/UI Design. (#Selfie #winner)

This is the winning design (done in less than 10 hours):


Coinr-App-3 Coinr-App-4 Coinr-App-6 Coinr-App-7 Coinr-App-8

Designing Aeromental

Aeromental is a high traffic news site. All the designs and coding were made by me through 7 years of work, targeting trends and new web technologies since 2006:

[Zoom] Visit


The Mobile version:

mobile Aeromental

Previous Design (2013):
Aeromental 2013